Please note that referral and/or affiliate links are used in this post.

The beauty industry moves fast and there are new release products coming out almost every day. With the prominence of social media, it’s also impossible to deny how important packaging is. Whilst the actual formula and product is still the most important, you can’t have a successful product unless you’re nice to look at too! That’s my opinion anyway.

In this list, I’ll be sharing with you some gorgeous packaging and also why I love them (from both a designer and consumer perspective). Consider this a gift guide or even a shopping guide for when you’re wanting to make your next purchase.

As reference, I love packaging design that is unique, speaks well to the brand identity but is also practical and highly functional. So, don’t expect me to be listing pizza shapes eyeshadow palettes or chunky, cat paw lipsticks though – no one has the time (or vanity space) for that!